Lovisa, a multinational fast-fashion jewellery retailer, faced challenges with aging on-premises hardware and limited scalability. Fitzroy IT led a seamless migration to AWS, enhancing performance and supporting global growth.
Infrastructure now supports operations across 20+ time zones, enabling consistent, reliable performance for Lovisa’s growing retail network.
A phased lift-and-shift migration to AWS was executed, ensuring minimal disruption to operations. This included nearly 30 servers connecting Head Office to hundreds of stores worldwide.
Post-migration performance testing indicated a 65% improvement in batch processing times compared to the previous on-premises setup.
Lovisa needed to modernise its IT systems to keep pace with rapid global growth. The business required a scalable, resilient environment that could deliver better performance and reliability while preparing for future expansion.
Lovisa’s on-premises data centre faced several limitations:
Hardware was rapidly aging and running out of capacity, leading to operational disruptions.
Increased demand was putting pressure on batch processing jobs, risking overflow beyond allocated time.
Running out of storage capacity, affecting data handling and processing efficiency.
Fitzroy IT delivered a multi-stage AWS migration designed for resilience, cost-efficiency, and scalability.
Executed migration in four stages with automated cutover testing and synchronisation to prevent data drift.
Leveraged DirectConnect to maintain a hybrid environment during migration, ensuring minimal downtime.
Implemented Infrastructure-as-Code practices to automate deployment, improve consistency, and accelerate delivery.
We leveraged proven AWS services and infrastructure automation to support Lovisa’s global operations.
EC2 and RDS for scalable compute and database services, S3 for storage solutions, and CloudFormation for infrastructure automation.
Utilised AWS’s Microsoft Windows offerings to migrate existing workloads seamlessly.
Automated and managed deployments for reliability and scalability.
Provided secure connectivity between on-premises systems and AWS during transition.
The migration delivered significant improvements across performance, scalability, and reliability.
Post-migration batch processing jobs ran 65% faster than the previous on-premises hardware.
Total overnight batch processing decreased from 2,723 minutes to 958 minutes, improving operational efficiency.
AWS infrastructure now supports operations across more than 20 time zones, enabling smooth global retail operations.
Migration executed in four carefully planned stages, ensuring no disruption to sales or store operations.